For the first time in the history of hairstyling, voluptuous volume is on the rise. Masses and masses of voluminous hair, minus the crunch. No matter how much product you use, hair stays soft. Some call it genius. We call it VOLUPTuousness..........
Today, there are two methods for creating volume – the ‘friction’ or ‘...film’. ‘Friction’ because it roughs up the hair’s surface, leaving it harsh to the touch. Or ‘film’ because it coats the hair with a hard, inflexible layer. Both styles deliver on volume, but do not deliver on softness.
Never one to stand still, Sebastian innovation rocks the boat by best combining both worlds – volume and softness – by adding in a little extra to keep hair feeling naturally soft and touchable.
Cushion Particle Technology What Does It Do?
Two layers of micro-particles bind themselves to the hair’s surface – some raise the cuticles and rough up the hair for a stronger, classic volume. While others accurately fill in the gaps, smoothing over the edges for a bigger, softer volume.
You’d better believe it. Naturally voluptuous is now yours for the making. No stick, no crunch, no compromising. Hair feels exactly as it should – unprecedentedly soft and supple to the touch.
You saw it here first.............
